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Wednesday, August 22, 2007

Cycling Holidays Are In 

Latest consumer research from Mintel looking at changing trends in the leisure marketplace, indicates that Britain is becoming a nation of cycling enthusiasts. During 2006, biking-mad Brits went on an exhausting 450,000 two wheeled holidays, with some operators experiencing as much as a third increase in bookings on 2005 figures.

"The growth of independent travel is creating a new breed of holidaymaker, who is resourceful, adventurous and hungry for a taste of authenticity away from the crowds. Cycling is a great way to explore the hidden secrets of a region, enjoy intimate contact with local culture and an opportunity for travellers to feel good about benefiting local economies," comments Richard Cope, Senior Travel Consultant at Mintel.

Mintel believes that the greatest future scope for the cycling holidays market lies in combining biking with mainstream holidays. Operators could re-brand more holidays as "cycling-plus" trips, offering cycling interspersed with other experiences such as R&R, spa, walking, boating and other hobbies. "Whilst Britons cycle less than many other Europeans, we take more frequent holidays and cycling breaks have enormous potential. These do not have to be the preserve of cycling clubs and the Tour de France-emulating hardcore. Cycling holidays will also appeal to families, sightseers, and those simply seeking relaxation and escape from the crowds," explains Richard Cope.

Mintel has provided key insight into leading global trends for over 35 years. More information is available on their web site

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